KOLHAPURI CHAPPAL BRIEF - To develop a multipurpose packaging solution for ethnic Kolhapuri chappals.
CONCEPT: The idea is to develop a sustainable packaging which goes on to be a part of the product purchases as well. the ethnic packaging not only creates relation with culture but also emphasis on reuse and recycle. The material used is washable in nature and hence the product can be kept in the package after multiple usage providing better maintenance free of cost. Its easy to carry , also the packaging creates point of interest which leads to brand promotion in aesthetics as well as usability factors.
